Bada Global
About · Chapter 01 — Why Bada Stays

Manifesto · 2003 — Now

Bada stays.

The truth most agencies hide

Most people who leave
leave before they're ready.

We did

Bada was
already there.

Years staying

23.

Offices

39

Worlds · Countries
4/ 18
About · Chapter 02 — The Founder
Sandy KWON, Chairwoman of Bada Groups
● Chairwoman

Sandy KWON

The line she repeats

Not because we grew.
Because we stayed.

Seoul · 2003

I flew to Sydney the day she landed. It wasn't part of any plan — just a notebook, and a flight no one else would book.

— Sandy
The promise

Someone in the destination, before the student arrives. Not a phone number — a person.

— Bada · day one
Twenty-three years later

That promise is 39 offices in 18 countries —
still the same handshake.

  1. 2003Seoul · the first student
  2. 2010Sydney + Auckland
  3. 201839 offices, 4 worlds
  4. 2026Becoming.
About · Chapter 03 — Four Archetypes

Four worlds. Choose yours.

Bongja — The Free One, Australia archetype portrait
🇦🇺 AUSTRALIA

THE FREE ONE

You left to find out
what you look like
moving through a city
that doesn’t know your name.

BONGJA
Emma — The Sharp One, Korea archetype portrait
🇰🇷 KOREA

THE SHARP ONE

You came to a city
that doesn’t soften anything,
and that was the point.

EMMA
Serene — The Quiet One, New Zealand archetype portrait
🇳🇿 NEW ZEALAND

THE QUIET ONE

You chose the country
where silence counts
as an answer.

SERENE
Kofi — The Bold One, Dubai archetype portrait
🇦🇪 DUBAI

THE BOLD ONE

You picked the city
that only respects people
who already decided.

KOFI
About · Chapter 04 — University Partners
Trust Anchor

Group of Eight.

All in.

Bada is an authorized representative for every Group of Eight — Australia’s research-intensive top tier. Most agencies hold one or two. We hold all eight.

All Eight Covered
8/ 8
Universities Partnered
Canberra
ANU
Australian National Univ.
Melbourne
MELBOURNE
Univ. of Melbourne
Melbourne
MONASH
Monash Univ.
Brisbane
UQ
Univ. of Queensland
Sydney
UNSW
UNSW Sydney
Sydney
SYDNEY
Univ. of Sydney
Perth
UWA
Univ. of Western Australia
Adelaide
ADELAIDE
Univ. of Adelaide
Global Rank

Top 50

Most G8 in QS World Top 50
Status

Auth. Rep.

Official Representative for All Eight
Partnership

Day One.

All Eight — From the Start
About · Chapter 05 — The Promise

Wherever you go, we're already there.

Now your turn.

Whenever you're ready,
we begin.

Begin now

Begin your becoming →